Full time - Remote or New York, NY
Premium Home Source is an ecommerce company that specializes in the sale of home appliances and fixtures (ovens, refrigerators, dishwashers, range hoods, outdoor grills, etc). The company has been in business for the last 5 years and have seen incredible growth in revenue and customers.
This is an exciting opportunity to get in on the ground floor of a high growth online retailer.
The Digital Media Analyst plays an important role in the Digital Media team, responsible for the performance and campaign executions across all Paid Search channels. This person understands how search engines & paid social platforms function; how bids relate to keyword performance and campaign efficiency so they can optimise and manage campaign budget allocation.
Our ideal candidate is a great collaborator with the technical chops to oversee digital marketing campaigns from beginning to end. If you're a motivated marketing guru who takes your work seriously—but not yourself—you may be just what we're looking for. Read on!
What you’ll do:
Execution for Premium Home Source Paid Search campaigns including planning, trafficking, day-to-day optimisations & budget pacing.
Build & analyse keyword lists, analyse search volume and make recommendations
Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
Run paid social creative reports on a regular basis to share insights and actions with creative & brand teams
Collaborate with the creative & brand teams on building ad copy and ensuring assets meet platform best-practice
Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
Implement custom audiences, contextual, look-alikes, and other affinity groups for targeting
Campaign set-up and management including audience targeting, creative testing, bid and budget management, etc.
Monitor account performance & report any anomalies to the manager
Deliver weekly performance reporting & insights with thoughtful, concise recommendations on next steps for improvement
Implement and monitor tests e.g. A/B landing page, copy tests and conversion lift tests
Who you are:
4+ years proven expertise in Paid Search
Working knowledge of Google Display Network
Acquisition, retail or e-commerce campaign management experience
Familiarity working with cross-functional teams
Experience with A/B and multivariate testing
Excellent skills in data-driven analysis
Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
A clear understanding of pacing, flighting and nuances of managing channel-specific budgets
Some benefits and perks of working at Premium Home Source:
Health, vision, and dental insurance
Flexible “My Time” vacation policy
Retirement savings plan with a company match
Parental leave (non-birthing parents included)
